The history in the LEGO provider begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to begin a business merchandising his timber toys door to door in the town of Billund, Denmark. He named his new company “Lego” — a combination of two Danish words, “leg godt, ” which suitable “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system with regards to coupling the plastic bricks that would afterward become known as PROFANO “Automatic Products Bricks. inch The invention allowed LEGO to produce more diverse and complex toys.

From there, LEGO expanded their offerings and began to cater to both kids. It released a line of “Minifigures” in the mid-1970s that enclosed human stats with posable arms, and in addition marketed rings sets for young girls.

A further expansion more than three decades ago saw the creation of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, amongst other well-liked themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching packages featuring the X-wing fighter and WRAP Fighter.

While the company grew, it necessary to increase it is ability to release new products quickly and effectively. To this end, it chosen management advisor Jorgen Vig Knudstorp.

This individual helped the corporation cut down on products on hand and reduce production time. He encouraged the corporation to build associations with significant toy firms, including Aim for, Wal-Mart and Toys ‘R’ Us.

This individual also announced LEGO Creative ideas, an online community where followers could upload plans for new Seglar sets they will wanted to discover produced. This kind of allowed PROFANO to test the appeal of new ideas and gain feedback before committing to these people.


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